Mumbai, March 11 -- The India Karuna Collaborative (IKC), a first-of-its-kind national platform to address "invisible animal cruelty", was launched in Mumbai on Wednesday, with the aim of integrating animal welfare into the country's climate, public health, policy framework, and economic development agenda. IKC has brought together more than 50 organisations and over 70 leaders from business, science, public health, and civil society who believe that "this invisible population represents a missing and critical dimension in the country's development story". According to IKC, more than 1.5 billion farm animals, including cows, hens, pigs, and aquacultured fish, are embedded in India's daily economic and food systems. In his keynote address, Harsh Mariwala, founder and chairman of FMCG giant Marico and mentor to IKC, spoke of building markets and products that make humane choices easier, affordable and mainstream. "IKC is not asking India to simply 'care more'. It is asking India to design better so that care becomes embedded in how we produce, consume, regulate and innovate. Over the years, whether in business or philanthropy, I've come to believe that purpose is not a slogan. Purpose is a discipline. It changes what you invest in, what you measure, and what you build," he said....