India, Aug. 23 -- It's not that titles like the one above attract readers' to the article or that such unassuming content makes a better narrative. Rather, it's just that I read something this week and thought I should share it here, with seasonings of course. In the next week's column though I will tell you some proven tactics to get your posts read until the very end by random readers. But, for now, allow me tell you more about this insightful research I hit on....