Govt pitches for electric 2-wheelers on oil crunch
new delhi, April 6 -- The West Asia war-triggered energy supply shocks are promoting India to accelerate its transition to electric mobility to reduce its oil import dependence and cushion the economy from volatility. Towards this, the Bureau of Energy Efficiency (BEE) started consultations with electric two-wheeler makers on April 2, as part of efforts to rev up its five-year-old 'Go Electric' campaign, eyeing a micro-level awareness on EV benefits, two people aware of the matter said.
Two-wheelers are central to India's green energy push as they use a bulk of the country's petrol. Two-wheelers guzzled nearly two-third of India's total petrol consumption of 38.8 million tonnes in FY26.
Amid the war uncertainties, Prime Minister Narendra Modi had on March 27 exhorted state governments to promote alternative fuels and electric mobility.
India is world's third largest energy buyer after the US and China. The US-Israel's war, going on since over a month, has disrupted shipments through the Strait of Hormuz, through which around 30% of India's oil imports come in. In this light, BEE, India's apex energy efficiency agency, will lead the effort to leverage and revive the government's 'Go Electric' campaign.
The campaign was first launched amid the pandemic-led disruptions in February 2021 to promote charging infrastructure and adoption of zero-emission battery-driven vehicles.
The Centre's push to assist states in raising awareness about electric mobility comes in the backdrop of pressure on state-run oil marketing companies (OMCs). Indian Oil Corp Ltd, Bharat Petroleum Corp Ltd and Hindustan Petroleum Corp Ltd have hiked prices of premium petrol and diesel on global cues, but have kept prices of regular petrol and diesel unchanged. Private OMCs-Rosneft-backed Nayara Energy and Shell-that account for about 10% of India's 100,000 petrol pumps have hiked fuel prices.
"There was a meeting on 2 April, wherein two-wheeler industry stakeholders were called by the BEE to discuss the campaign. The meeting was attended by Ather Energy, Ola Electric and Hero MotoCorp, among others.
The meeting did not include carmakers, as these EVs "are sold at a higher price point, making immediate adoption a challenge," said the first person cited above, requesting anonymity.
India's top five electric two-wheeler makers are Ather, Ola, TVS, Bajaj Auto and Hero MotoCorp. Together, they garner 85-90% of the segment's sales.
"The meeting involved consultations with electric two-wheelers manufacturers, on how to promote electric mobility in the country in a bid to shift away from crude oil dependence," said the second person cited above, who also did not want to be named. The discussion centered around ways to reduce people's apprehension around EVs, especially those related to safety and the uncertainty around new technology, the person said.
"There were discussions around reaching out to resident welfare associations (RWAs) to run awareness campaigns and offer test rides to promote electric vehicles. A digital as well as billboard marketing approach could be taken under the new Go Electric campaign," said this second person cited above.
Queries on the development emailed to the spokespersons of the BEE and the power ministry on April 2, and to Hero MotoCorp, Bajaj Auto, TVS Motor, Ather Energy and Ola Electric on April 3 remained unanswered until press time.
Meanwhile, India's adoption of electric mobility is on the rise and its costs are coming down. A December 2025 report by KPMG said India has almost achieved price parity between the total cost of buying and operating an electric two-wheeler and a petrol-powered one....
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