Lucknow, July 5 -- The Invest UP will organise a series of global roadshows and strategic business engagements across the United States, Europe, and the United Kingdom as part of its 'China plus one' strategy. The objective is to showcase state's investor-friendly policies, sectoral strengths, and readiness to host large-scale industrial investments from Fortune 500 companies and global leaders. The upcoming global outreach will feature high-level B2G (Business-to-Government) meetings and roundtable discussions in key cities including New York, San Francisco, Los Angeles, London, Paris, Frankfurt, Milan, Amsterdam, and Birmingham. These events, to be conducted in collaboration with Indian embassies and trade associations such as the US India Business Council (USIBC), Confederation of Indian Industry (CII), and Federation of Indian Chambers of Commerce and Industry (FICCI), aim to deepen engagement with global supply chain decision-makers. In the United States, state will engage with companies across multiple sectors-apparel (PVH Corp, Ralph Lauren, Coach), digital and cloud services (Google, AWS, Microsoft Azure, Oracle Cloud), data centres (Equinix, Stack Infra), and consumer goods and manufacturing (Skechers, Mattel, TOMS, Jakks Pacific). The goal is to foster partnerships, explore joint ventures, and position the state as a competitive alternative for global production lines. Similarly, in Europe and the UK, Invest UP will connect with top firms in sectors such as automotive, chemicals, renewables, luxury fashion and footwear, food processing and life sciences. "We are implementing a comprehensive strategy that includes sector-specific industrial policies, time-bound clearances, and sustained ease of doing business reforms," said chief secretary, Manoj Kumar Singh.htc...