LUCKNOW, Sept. 1 -- Starting Monday, two-wheeler riders in Uttar Pradesh may be denied petrol if they are not wearing a helmet, with the state government launching its new "No Helmet, No Petrol" campaign. Chief minister Yogi Adityanath has urged the public to cooperate, and said the campaign was not a punitive measure but a step toward encouraging safe and responsible riding habits."Under the campaign, fuel will be dispensed only to riders wearing helmets," said a press statement issued by the state government on Sunday. Lucknow commissioner of police Amrendra Sengar confirmed that all arrangements were in place to implement the road safety campaign effectively. "We are ready to roll out the drive to ensure the safety of two-wheeler riders. Fuel pump operators and related departments have been asked to coordinate with police, who will also be monitoring the campaign," he said. So, what happens if a two-wheeler rider shows up at a fuel station without a helmet? The staff have been directed to refuse service and ask the rider to return with a helmet."Pump attendants are now authorised to deny fuel to riders not wearing helmets," said the officials. Focus will also be on riders who borrow helmets from others just to get their tanks filled. For this, police vehicles will visit petrol pumps frequently. This campaign will run across the state under the leadership of district magistrates in coordination with the district road safety committees (DRSC). The campaign will continue till September 30, with officers from the transport, police, revenue, and district administration departments sharing the main responsibility. Officials, elsewhere too, said the campaign would be a success. Prayagraj ADCP (Traffic) Kuldeep Singh said instructions had been issued to all petrol pump owners to strictly follow the rules and not offer fuel to bikers without a helmet. Kanpur DM Jitendra Pratap Singh said the "no fuel without helmet" rule was already in force in the district, and would be strictly implemented. Meerut DM Vijay Kumar Singh, said, "We are launching the 'No Helmet, No Petrol' drive on Monday. I urge every citizen to join us in making Meerut's roads safer." State transport commissioner Brijesh Narayan Singh stated that the campaign was wholly in the public interest and would help two-wheeler riders quickly adopt the habit of wearing helmets....