Lucknow, Aug. 1 -- Chief minister Yogi Adityanath on Wednesday launched a new web portal,UP Mart, to boost entrepreneurship and propel MSME growth in Uttar Pradesh. It aims to streamline access to essential equipment for startups and aspiring entrepreneurs. CM launched the portal at the 'Yuva Conclave'. It is a one-stop digital platform to help entrepreneurs access machinery, connect with service providers and set up industries with ease. Sarveshwar Shukla, nodal officer of the CM YUVA Yojana and joint commissioner of industries, explained that the portal will bring together machinery suppliers, franchise owners, service providers and technical experts from across the state. "Entrepreneurs will be able to log in, search for machinery suited to their business needs, and connect directly with suppliers for quotations and inquiries," said Shukla. "The portal is designed to save entrepreneurs' valuable time, effort, and resources, ultimately promoting "Ease of Doing Business" and accelerating industrial development in the state," added Shukla. This digital innovation is expected to inspire youth towards self-employment. For machinery suppliers, it presents a golden opportunity to expand their reach by registering on the platform and connecting with potential customers across the state....