India, June 7 -- Consumer preferences shift in a heartbeat these days and Marketing Mixology presents an essential toolkit for navigating this dynamic marketscape. Expert brand coach and advertising / marketing veteran Ambi Parameswaran distils the four core skills needed to thrive - understanding consumers, brand-building, negotiation and selling, and communication - and offers practical insight and wisdom for both seasoned professionals and aspiring marketers. The aim of this book is to make brands relevant in a world that never stops changing....