New Delhi, May 21 -- Bharti Airtel has partnered with Google to offer 100 GB of Google One cloud storage at no cost for six months to its postpaid and Airtel Wi-Fi users. The move follows Reliance Jio's earlier offer of free cloud storage to its prepaid and postpaid users. Unlike Jio, which has now revised its offer from 100 GB to 50 GB of free cloud storage with no specified validity, Airtel is offering 100 GB of Google One cloud storage free for six months. Airtel's postpaid and Wi-Fi users will have to pay Rs.125 per month to use Google One subscription for storing their photos, Gmail data, WhatsApp data, etc. The fee is lower than Rs.130 per month, which Google charges users after their free storage of 15 GB ends. Currently, Google offers the 100 GB plan at Rs.35 per month for the first three months after users exhaust their default 15 GB of free storage. Telecom operators' offer for free cloud storage to their subscribers comes at a time when users are increasingly struggling with storage constraints, especially after WhatsApp backups began counting toward Google cloud limits. In the absence of storage, users have to frequently delete files or resort to expensive physical storage expansions. "With smartphones becoming the main device for managing both personal and professional information, storage has become a significant concern for users," said Siddharth Sharma, director marketing and CEO-Connected Homes at Bharti Airtel. "This partnership (with Google) will present an opportunity for millions of our postpaid, Wi-Fi customers, allowing them access to a further 100 GB of storage." As of the end of March, Bharti Airtel had 25.8 million postpaid users out of its total India mobile user base of 361.6 million. As part of the offer, Airtel will allow its users to share the storage with up to five additional people. Additionally, WhatsApp chats on Android are backed up to Google Account storage which will make device switching easier for customers, Airtel said in a release. "Together, we will make it easier for our users to safely back up photos, videos and important files on their phones with more storage across Google Photos, Drive, Gmail and more," said Karen Teo, vice president, platforms & devices Partnerships, APAC, Google. Jio, meanwhile, offers its Jio AI Cloud service for backing up various types of files. While it doesn't specifically support WhatsApp backups, it allows general data backup....