India, June 29 -- Singer Sanju Rathod seems to have found the formula for viral success. His latest track Shaky - now his fourth song to cross 100 million views on YouTube - has reached the Number 1 spot on YouTube's Top 100 Music Videos Global this week. He has now edged out international hits like Rose and Bruno Mars' APT and Ed Sheeran's Sapphire, marking a major moment for a homegrown artiste. Talking to us, he says, "Challenges badh gaye hain. Of course I feel good that all of this is happening with Marathi music; aisa hua nahi tha kabhi. Back-to-back hits dena ek artiste ke liye bahaut bada task hota hai." But does he care about the numbers? Shaky - written, composed, and performed by Sanju with G-Spark on production - has already racked up 3.4 million Instagram reels. He quips, "Aisa nahi hai ki pehle main achhe gaane nahi banata tha. But logon ko mere baare mein pata hi nahi tha. Dimple, one of my songs, first went viral, then Bappa, and that's how people got to know about me. My audience has increased; that's how I look at it. Every artiste wants to make a good song that goes viral. As the artist grows, the numbers increase. I also am attentive towards what my Marathi audience wants. I don't focus on just making music that gets the numbers but rather one that my listeners will like. Numbers follow." Sanju shares that Gulabi Sadi will soon be featured in a Bollywood film. "I got a lot of calls after that song from filmmakers and composers. I think the same might happen with Shaky. Ek chhote se gaaon se aaye artiste, jo sapne dekhta tha aise,uske liye yeh sab bada hai. Shayad kahin na kahin I have achieved that."...