India, Feb. 13 -- The 2020 election campaign of the Aam Aadmi Party (AAP), which according to early trends and leads was set to return to power in Delhi, had some prime markers.

These included concepts such as a report card of the government and a crisp guarantee card for the future, town hall gatherings, intense use of social media leading to a virtual war over memes and parodies with the Bharatiya Janata Party (BJP), and a unique campaign song to resonate across all constituencies. All these different approaches focussed on highlighting one thing-brand Arvind Kejriwal, Delhi's chief minister and the party's national convener.

The AAP has so far contested six polls in the Capital-two Lok Sabha, three assembly, and one municipal election....