Ladakh hoteliers launch tourism revival campaign
Jammu, May 28 -- The All Ladakh Hotel and Guest House Association (ALHAGHA) has launched a tourism revival campaign titled "Ladakh is Waiting".
This comes in response to the dip in tourism in the region after the Pahalgam attack that claimed 26 lives, 25 tourists and a local.
"In response to the sharp decline in tourism following the recent incident in Pahalgam, the ALHAGHA has launched the campaign", said an official spokesperson. At the core of the campaign is a short film - a visual narrative that captures the struggles faced by Ladakh's hospitality industry....
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