'Making content for phones is a natural progression'
India, Dec. 28 -- Actor Samir Soni has returned to acting after nearly two years with a show in the vertical storytelling format, a mobile-first narrative style designed for short, engaging content. Reflecting on the shift in storytelling formats, from films to television, then web series, and now vertical storytelling, Samir says the change has been inevitable.
"The attention span of the audience has decreased tremendously over the years. People spend more time on their phones than anywhere else. The shift isn't sudden but a natural progression," the 55-year-old tells us.
Calling it "storytelling at its core", the actor elaborates, "You have to adapt to what audiences want. But the vertical storytelling format is relatively new, so we don't know how audiences will respond. For me, it's just another platform for creative expression, and that's exciting."
Currently a part of the web show Chhupa Rustom Billionaire, Samir adds that his primary goal as an actor remains unchanged, regardless of the medium: "I'm an actor. I enjoy acting and portraying interesting characters. The platform has never been an issue for me... (Earlier) I wasn't being offered work that excited me. Acting is a creative process; the role has to resonate with me. If it doesn't work for me creatively, I won't do it."...
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