non-profit aids shift to local, sustainability
Gurugram, Oct. 18 -- In the bustling markets of sectors 14 and 15-a Diwali shopping hot spot for Gurugram-there seems to be a quiet shift towards sustainable traditions and eco-friendly practices. At the heart of it is a stall that belongs to Mitti Ki Khushboo Rashtriya Muhim, a non-profit that has connected over 150,000 potters across the country.
Hira Amit Rohilla, founder of the organisation, said potters receive full payment for their products. These artisans craft a wide range of items-including cookers, pans, pots, kulhads, and more-using their own traditional materials. "Now, with support from the Haryana government, potters are exempted from paying for clay for a period of three months, which is a significant relief. Our aim is to expand this initiative across India and empower local artisans nationwide," Rohilla said.
Established in 2021, this 55-member organisation promotes Indian-made products, sustainable solutions, and handcrafted items made by local artisans, supporting the "Vocal for Local" movement....
To read the full article or to get the complete feed from this publication, please
Contact Us.