India, April 27 -- What does a usual day look like in a normal household, during the ongoing lockdown period? Well, it largely involves some house chores, family time and lots of entertainment. And talking of entertainment, it's interesting to know that India isn't just turning to the burgeoning OTT space but also the good ol' TV in a big way.

As per the data by Broadcast Audience Research Council India-Nielsen, television viewership has grown in India by 40% as compared to the pre-Covid-19 period. Not just India, number of TV audiences have also gone up in several other countries such as United Kingdom, Australia, France and Czech Republic.

"To start with, nowadays, people have a lot of free time and so, they can consume different, and a...