India, July 10 -- Bollywood's rising star, Sharvari, has been roped in as the Brand Icon for Nykaa, one of India's leading beauty and lifestyle destinations, signalling the young actor's rising popularity in the country. With her effortless confidence and appeal to young audiences, Sharvari embodies the spirit of a new generation and is regarded as one of the best actors of her generation. The actor had a phenomenal 2024 with standout performances in films like Munjya - her Rs.100 crore blockbuster - global streaming hit Maharaj, and critically acclaimed Vedaa, firmly establishing herself as a breakout star to watch out for. Sharvari has become the first choice amongst iconic filmmakers of India. She is now an Imtiaz Ali heroine and also a Sooraj Barjatya heroine, cementing her position as the best from the younger crop of actors. This year end, she will also be seen in YRF Spy Universe's Alpha. Her dynamic presence makes her the perfect brand muse to inspire and connect with beauty lovers across the country. Anchit Nayar, Executive Director and CEO, Nykaa Beauty, says, "Sharvari's authenticity and growing influence make her a powerful voice for the modern Nykaa consumer - someone who seeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn't just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India." htc...