India, April 19 -- R

emember the 1996 India vs Pakistan World Cup match, wherein Venkatesh Prasad clean bowled Pakistan's Aamer Sohail, after the latter sledged him? Or The Rock performing his iconic move, 'rock bottom', in WWE fights? In the absence of new activities, gems from sporting history are back on TV and they are yielding great results, too. From legendary cricket and wrestling matches to interactive programming with sportspersons, the retro mode is on in full force. "India has two popular religions - cricket and cinema. When both are in a pause mode, looking at the past can be great," says film exhibitor-distributor and cricket fanatic, Akshaye Rathi.

Experts feel re-runs "is possibly the only" option for sports broadcasters to...