Deepika stars in the ultimate home makeover film with Royale Glitz
India, Sept. 2 -- Every home has a story waiting to be told, and Asian Paints, the authority in setting decor trends, knows how to give it a voice. Asian Paints signals a bold evolution of the luxury brand Royale Glitz from high-end wall finishes to home decor inspiration. It is a move that celebrates best-in-class performance along with curated wall finishes, textured artistry, and statement wallpapers, offering limitless ways to style a space.
The journey comes alive in a new advertisement starring brand ambassador Deepika Padukone, making her much-anticipated return to the screen and bringing with her a blend of nostalgia and fresh energy. With Royale Glitz offering a super smooth Creme Finish, Teflon (TM) Surface Protector and a curated palette designed in collaboration with creative visionaries, it offers not just beauty but impeccable performance too. This marks a significant shift in how luxury paint is perceived. Reinforcing Asian Paints' decades of trust, Royale Glitz comes with an 8 year performance warranty, giving homeowners the confidence that their walls will stay stunning for years to come.
A central element of the film is the 'Glitz Up Your Decor' guidebook, which becomes a tactile mood board showcasing how luxury wall design transforms spaces. Each room and wall highlights colour as an emotional, atmospheric element - "shades that speak in silence" - reinforcing Asian Paints' expertise in home decor. Featuring QR codes for video demos and simple product SKUs, it blends inspiration with easy, actionable choices, making premium design both aspirational and accessible.
Amit Syngle, MD & CEO, Asian Paints, said, "With Royale Glitz, we're redefining what luxury means for Indian homes. At Asian Paints, we've always believed in the power of self-expression that truly makes a home yours. We are also happy to continue our association with the global icon Deepika, who embodies grace and luxury." htc...
To read the full article or to get the complete feed from this publication, please
Contact Us.