Bye bye theatres, hello OTT?
India, April 1 -- Since the pandemic, the Hindi film industry has been grappling with a changed consumer pattern. With several big-ticket films failing to get the cash registers ringing and no formula for success in sight, bigwigs in the film fraternity held a meeting on Sunday to combat these growing losses. The result? All Hindi releases will be going the OTT route, starting May 1....
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