Bhajan Clubbing: Gen z'sNew Spiritual Nightlife
India, Nov. 16 -- When you think of a nightclub, what do you imagine? Probably dim lights, heavy bass, and a crowd of youngsters headbanging, arms in the air. You are close to the picture. Now replace the high-energy disco tracks with bhajans. Welcome to Bhajan Clubbing, where devotion meets dancefloor energy. Abhinav Sharma, an IT trainee with an MNC who tried bhajan clubbing recently says, "I was on a happy high. We were around 80-100 people jamming. We sang Rama Rama Ratte Ratey Biti Re Umarriya, Ram Ram Jai Sita Ram, and Jai Krishna Govind Hare Murari. I could feel the beats in my bones. And it did not feel religious at all. It was just us singing and dancing to spiritual songs."
Psychologist Poonam Sharma sees Bhajan Clubbing as a response to a digital generation's emotional fatigue: "Gen Z is truly a digital generation and many seem to be experiencing a kind of existential tiredness. I meet so many youngsters who want real-life connection. Many are turning to spirituality to find an inner compass." JNU professor Dr Sakshi Sharma describes it as a "postmodern pilgrimage". "Earlier, spirituality was tied to ritual and geography. Now it is tied to experience and community," she says.
The rise of Bhajan Clubbing has also created a new demand for spiritual music in live sets. Suresh Prajapat, whose band was the first runner-up on India's Got Talent Season 8, says, "Earlier, I would slip in a few high-energy bhajans between Bollywood tracks. Now the audience asks for them so often that we have created a separate spiritual set." Sibling duo Prachi and Raghav Agarwal, aka BackstageSiblings, also felt the shift after a bhajan Reel of theirs went viral. "At our first concert, there were barely 50 people. Recently, we sold out a ticketed show for 1,700 people," says Prachi, who along with her brother has travelled to Delhi, Pune, Dubai, and Singapore for concerts.
Even clubs are adjusting to the new rules. "We are particular that there is no alcohol and only vegetarian food at jams," says Suresh, adding, "Clubs make money from alcohol but they still agree because the demand is so strong." For many Gen Z clubbers, that works. "My friends and I are in our clean vibes and clean life phase," says Madhvi Gupta, 22, adding, "So no alcohol works, and connecting spiritually with like-minded people is awesome." Almost everyone who attends these gatherings repeats the same sentiment. Not religious. Spiritual. It may be new, it may be niche, but it captures the spirit behind the movement, the desire to feel connected without noise, pressure or performance....
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