Amul partners with reigning world champions, Argentina football team
India, Dec. 13 -- Amul, the world's No 1 cooperative and the strongest global food and dairy brand, partners with the Argentina Football Association (AFA) as the Official Regional Sponsor in India. This extension marks the fourth consecutive year of association and will continue through the FIFA World Cup 2026 period, further strengthening one of the most notable global sports partnerships forged by an Indian brand. Notably, Amul is the first Indian regional sponsor in the history of Argentine Football.
Building on this momentum, the renewed partnership will introduce a new range of Amul products featuring Argentina's national team players, along with limited-edition merchandise and exclusive fan experiences designed for the Indian market.
Dr Jayen Mehta, Managing Director, Amul, said, "Just like football, Amul connects hearts across borders. We are proud to continue our partnership with the FIFA World Cup 2022 Champions. This collaboration celebrates the shared energy that drives both sport and nutrition, as milk continues to fuel champions and dreams across generations."
Claudio Fabian Tapia, President, AFA, expressed his appreciation for the continued partnership, noting that Amul's ongoing support reflects the growing enthusiasm for Argentine football in India. He also acknowledged the trust placed by Amul and commended its role in further strengthening the team's presence among Indian audiences.
Entering its fourth year, the partnership continues to reinforce Amul's legacy of collaborating with global icons while engaging deeply with Indian consumers through meaningful initiatives. HTC...
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