A wholesome twist with Haldiram's avocado menu
India, May 17 -- Haldiram's has launched five avocado-based dishes, blending wholesome nutrition with its signature Indian flavours. Known for innovating with tradition, the brand's latest menu offers a healthy twist to your favourite snacks, while still being indulgent.
To celebrate the launch, Haldiram's held an exclusive event at its flagship outlet at Pacific Mall, Pitampura on May 13. The new dishes, which include the Avocado Cold Sandwich, Avocado Cheese Grilled Sandwich, Avocado & Paneer Wrap, Avocado Sev Puri and Avocado Chatpata Paneer Tikka, highlight the versatility of the super food in both classic and modern variations.
Among those at the launch were influencers and wellness enthusiasts, who got a chance to experience the new avocado creations first-hand with a curated tasting session.
The session also featured engaging discussions on the conception of ideas in response to shifting consumer preferences and the creative process behind integrating avocado into Indian cuisine. Attendees gained valuable insights into the innovation journey, from experimenting with flavours and formats to striking the perfect balance between health and indulgence.
"At Haldiram's, we constantly strive to innovate while staying true to our Indian culinary roots," President of Retail and QSR, Kailash Agarwal, said. "Our collaboration with the World Avocado Organisation has allowed us to introduce a global superfood in a uniquely Indian way. We are excited to offer our customers a fusion that reflects the evolving food preferences of modern India," he added.
Chairman of the World Avocado Organisation Zac Bard also shared, "We are delighted to partner with India's biggest ethnic food chain and excited to introduce avocados into traditional Indian snack foods. With a dynamic culinary landscape and a growing base of health-conscious consumers, India represents a strong potential market for avocados. Our goal is to educate consumers on the benefits of including avocados in their everyday diet and to promote a healthy lifestyle. This collaboration is a perfect blend of taste and health, marking the start of an exciting culinary journey".
The new avocado range is available across all major outlets of Haldiram's in Delhi NCR.htc...
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