India, Sept. 21 -- Music has always been at the heart of Indian culture, and Abhi Na Jaao Chhod Kar Ke Dil Abhi Bhara Nahin is one such timeless melody that resonates across generations. As a heartfelt tribute, Indriya, Aditya Birla Jewellery, presents a new rendition of this classic, woven into a soulful music video featuring actors Aditi Rao Hydari and Siddharth. The couple, fondly known as Addu and Siddhu, bring their real-life chemistry to the screen, adding warmth and charm to the festive season. Set against Diwali's festive grandeur, Addu (Aditi) shines in Indriya's Alka Festive Collection. Amid laughter, her searching eyes reveal a deeper longing - not for her ring, 'Addu ki Jaan', but for a special moment with Siddhu (Siddharth). In their room, after his anxious search, she tenderly reveals the truth: the ring was always with her; what she truly desired was his love, her 'precious jewel'. Their intimate moment, wrapped in the soulful melody Dil Abhi Bhara Nahin (composed by Sneha Khanwalkar, lyrics and direction by Anvita Dutt), turns the celebration into one of warmth and connection. Conceptualised by Ogilvy India, the film beautifully captures the shift from material to emotional treasures, showing how Indriya's jewellery becomes a timeless expression of love and cherished bonds. With this tale of love, Indriya launches its festive campaign and unveils Alka, a collection inspired by the mythical city of Kubera, the God of Wealth and Prosperity. Crafted in gold, diamonds, and polki, the opulent necklaces, earrings, and bangles celebrate abundance and festivity. Drawing from ancient lore of blooming lotuses, gliding swans, and moonlit peacocks, each jewel of Alka embodies timeless symbols of grace and celebration, designed to make you fall in endless love. Speaking on the campaign, Sandeep Kohli, CEO, Indriya, said, "We see jewellery as a powerful symbol of the bonds that truly matter. This campaign is our ode to the quiet, personal moments that make the festive season so special." Shantiswarup Panda, Head of Marketing, Indriya, added, "Indriya's exquisitely designed festive collection, 'Alka', is inspired by the beauty and bountifulness of Alkapuri, the mythical abode of Kubera. This festive season, Indriya unveils the full version of the soulful, reimagined rendition of the classic song, Dil Abhi Bhara Nahin, offering a fresh, emotional ode to the endless love the brand celebrates." With 29 stores across 15 cities, Indriya continues to expand its presence, delighting consumers with expert craftsmanship and intricate designs. Indriya offers over 20,000 designs in gold, polki and diamond, ranging from everyday wear to festive pieces and exquisite bridal collections. HTC...