India, July 9 -- Couples colour coordinating their outfits or twinning is nothing new, but when a bevy of B-Town couples do it almost around the same time, it is worth paying heed to. And when the 'It' couples such as Ranbir Kapoor-Alia Bhatt, Sonam K Ahuja-Anand S Ahuja and Anushka Sharma- Virat Kohli do it, you certainly know that others are going to follow suit.

A while ago, it was only at the red carpet that we saw couples showing off their fashion prowess in colour-coordinated looks. But the dynamics are changing and couple twinning is now more than just a style statement meant for the red carpet. Fashion experts explain why celeb couples like to twin.

"Since everything stars wear reaches social media, all their outings are closely m...