India, Jan. 8 -- For many buyers, an SUV isn't just a car; it's a status symbol. The recent launch of the Mahindra XUV 7XO at a grand event in Jaisalmer, Rajasthan, introduced an SUV that moves beyond size and strength to focus on comfort, intelligence, and everyday experience. At first glance, the XUV 7XO makes a confident statement. Its design feels bold yet mature, commanding attention. This understated confidence makes it appealing to a wide audience, from families upgrading their first big car to professionals seeking a vehicle that mirrors their lifestyle and success. Step inside, and the focus clearly shifts to comfort and immersion. The cabin, designed as a calm, welcoming space, that shields occupants from the noise and stress of everyday driving. The layout feels intuitive and uncluttered, allowing drivers to stay focused while passengers settle into a relaxed environment. It's a space that feels equally suited for daily commutes and long highway journeys. R Velusamy, President, Automotive Business, Mahindra & Mahindra Ltd., said, "XUV 7XO is our next step in delivering a truly premium, technology-forward SUV - smoother in ride, sharper in response, and smarter in experience," he said. According to Pratap Bose, Chief Design and Creative Officer, Mahindra & Mahindra Ltd., this sense of balance was intentional. "We wanted the XUV 7XO to feel instantly recognisable, iconic yet unmistakably new," he said. Technology plays a central role in shaping this experience, but it has been integrated thoughtfully. Rather than overwhelming the user, the XUV 7XO's systems are designed to feel supportive and intuitive. From smart connectivity to intelligent interfaces, the SUV behaves less like a complex machine and more like a responsive companion that adapts to the driver's needs. Safety, a growing priority for Indian families, has been treated as an integral part of the overall experience. The XUV 7XO supports drivers with intelligent assistance systems that work quietly in the background. Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra Ltd., summed up by saying, "The XUV700 created a new benchmark for India's SUV market. With the XUV 7XO, we are taking that benchmark to new heights. Expectations are rising, and India's appetite for advanced, high-performance SUVs has never been stronger." Available in 6 variants, Mahindra XUV 7XO starts from an introductory price of Rs.13.66 lakh (ex-showroom). Test drive starts immediately from January 8, bookings and deliveries begin from January 14. HTC...