India, Jan. 11 -- Tanishq unveiled the latest edition of its Festival of Diamonds at a curated, day-long showcase that brought together natural diamonds and contemporary jewellery styling. An immersive showcase, it blended fashion, film and retail to present diamonds as everyday style. Opening the showcase, Pelki Tshering, Chief Marketing Officer, Tanishq, spoke about the evolving consumer relationship with natural diamonds. "The festival celebrates the instinctive joy diamonds evoke. The focus lies in discovering designs that feel effortless and authentic to how women wear jewellery today," she says. The event also marked the announcement of actor Ananya Panday as the new face of Tanishq, signalling a clear shift towards younger consumers and everyday diamond styling. Ananya engaged with retail teams and store staff through the day. Speaking about the association, she said, "What truly connected with me is how the campaign speaks to the little girl within all of us." Tanishq simultaneously unveiled its new campaign, Give Wings to the Girl Within, featuring Ananya and positioning natural diamonds as an everyday choice rather than one reserved for milestone occasions. Singer Suman Sridhar lent her voice to the campaign film and performed live, adding a contemporary musical layer to the narrative. At the heart of the showcase was the Festival of Diamonds itself - Tanishq's largest annual presentation of natural diamond jewellery. Ramprabhat Yadav, Regional Brand Head - West, Tanishq, shared that the festival features over 10,000 designs across categories, with starting price from Rs.10,000 onwards, alongside a spotlight on the brand's Diamond Expertise Centres, reinforcing the brand's focus on transparency, education and trust in the natural diamond buying journey....