New Delhi, Aug. 26 -- The Supreme Court on Monday cautioned social media influencers and podcasters that they cannot press their free speech rights when their "commercial" content offends the dignity and sensitivities of others, underlining that humour or entertainment premised on ridicule of vulnerable groups will not be permitted. A bench of justices Surya Kant and Joymalya Bagchi said while humour is "well taken" when it involves self-deprecation, "when we start laughing at others, that becomes a breach of sensitivity". "India is a diverse country with so many communities. When you generate humour on a simple apartheid plane, it becomes a problem," said the court while is hearing a batch of petitions concerning podcasters and YouTubers, including Ranveer Allahbadia and comedian Samay Raina. Pointing out that podcasters and YouTubers earn money from their shows, the bench stressed: "It is not just freedom of speech but it's commerce. It is commercial speech. There are various forms of speeches.When we talk of commercial speech, there is no freedom there." The court further urged the Union government to come back by November with a proposed regulatory framework that not only demarcates the boundaries of free speech but also defines the obligations that accompany it. "A policy cannot be reaction to a particular incident. You will have to keep in mind future challenges. It has to be broad-based and all aspects of the matter need to be taken care of while formulating a policy matter," the bench told attorney general R Venkataramani. The court recorded in its order the AG's assurance that guidelines will be drafted in consultation with stakeholders, including broadcasters' bodies, and "will not be a kneejerk reaction to any particular incident but broad-based keeping in view modern challenges and advancements in technology." The proceedings came in petitions linked to offensive remarks against persons with disabilities during an online show by comedians Samay Raina and others, flagged by the NGO Cure SMA India Foundation. On Monday, senior advocate Aparajita Singh, representing the foundation, submitted that the apology offered by the comedians must be genuine and accompanied by remedial steps. The court directed the accused to broadcast their unconditional apologies on the same YouTube channels or podcasts where the offensive content was aired, and to file affidavits confirming compliance and exploring Singh's suggestion that they use their influence to espouse the cause of the disabled. The bench cautioned that not every time can an organisation be expected to step in to defend the dignity of marginalised communities....