India, May 14 -- To pay tribute to the Indian Armed Forces, many e-shoppers are rushing to buy T-shirts themed on Operation Sindoor. A merchandise company has designed T-shirts featuring the now-famous quote "Our job is to hit targets, not count body bags" by Air Marshal AK Bharti, the Director General Air Operations of the Indian Air Force (IAF). "We launched the collection at 11am on May 12, and within 2-3 hours, we sold over 400 units," says Adi Arora, CEO, KadakMerch. Aurka Dutta, co-founder of another platform, Huteeyaa, adds, "We wanted to pay tribute to the Indian Armed Forces. The response has been heartening, as we've seen a 12% rise in unique visitors to our website and a 5% increase in Insta followers and profile visits."...