Mohali, Sept. 24 -- : Verka on Tuesday reduced the prices of its dairy products following the implementation of the revised GST rates under GST 2.0 announced by the central government. The one-litre tetra pack of ultra-high temperature processed (UHT) milk now costs Rs.74, down from Rs.76, as the GST rate has dropped from 5% to zero. However, pouch milk remains exempted from GST. Verka also lowered the price of cheese by Rs.15 per kg. Consumers will now pay Rs.365 per kg instead of Rs.380, while the 200-gram pack has come down to Rs.85 from Rs.90. Rajeev, manager, sales and distribution, Verka, said the company has already updated prices across its retail network and e-commerce platforms. "The benefit of GST reduction is being directly passed on to consumers," he said. The brand also reduced the price of Mango Rasila after the GST rate came down from 12% to 5%. Table butter and ghee have also become cheaper, with the GST rate dropping from 12% to 5%. Verka officials said the cuts will provide relief to household budgets and boost demand. Retailers have started receiving the revised price lists, and outlets have begun selling products at updated rates. Officials said it will continue to align prices with policy changes to remain competitive in the market while extending benefits to consumers. Apart from GST-linked revisions, Verka has also slashed base prices on several key products to give additional relief to customers. The company has cut the price of pasteurised butter by Rs.30, reduced the price of ghee by Rs.30-Rs.35 per litre, and dropped ice cream price by Rs.10 per litre. Officials said these cuts, combined with GST relief, will ease household budgets ahead of the festive season....