India, Feb. 22 -- A t 72, businesswoman Kris Jenner has credited her glossy hair to peptide gummies. The reality star and momager has often praised peptides as her secret weapon for hair growth. But her endorsement is also good business. Last year, Jenner and daughter Khloe Kardashian became stakeholders in US-based beauty biotechnology brand Omi WellBeauty. "Over the past several years I tried anything and everything, and nothing showed results as quickly as Omi," Khloe told Page Six Style, adding, "My hair feels so much stronger, thicker, and just healthier overall." However, while the Kardashians swear by their peptide routine, dermatologists advise looking beyond the hype, noting that not all gummies live up to their claims. Dr Sonali Kohli, senior consultant in dermatology at Sir H.N. Reliance Foundation Hospital, explains, "Peptides are short chains of amino acids that are essentially the building blocks of proteins. Since keratin, a structural protein, makes up most of the hair shaft, targeted amino acids could theoretically make hair stronger and less prone to breakage." However, she cautions that theory does not always translate into results: "Oral peptides in gummies do not 'build hair' by directly targeting the scalp. Once ingested, they are broken down into amino acids and absorbed systemically. Their effectiveness depends on gut absorption, overall nutrition, and the underlying cause of hair thinning." Dr Gitika Sanodia, consultant dermatologist at Dr L H Hiranandani Hospital, stresses that hair fall cannot be solved by peptides alone. "Hair loss has many causes, including nutritional deficiencies, hormonal imbalances, stress, and scalp conditions," she says, adding, "Gummies may help as supportive therapy if they contain nutrients like biotin, iron, zinc and amino acids, but they should not be seen as a standalone treatment, especially for androgenetic alopecia or telogen effluvium." Dr Saurabh Shah, consultant dermatologist at Saifee Hospital, agrees. "Hair gummies are not a magic pill for everyone. They usually work only for patients with established nutritional deficiencies," he says. "For genetic or hormonal hair loss, such as male or female pattern baldness, gummies will not play any role," he adds. Dr Shah adds that hair gummies are not suitable for all users. "Many contain sugar, so diabetic patients should opt for sugar-free versions. Heart and thyroid patients should also be cautious because high biotin levels can interfere with lab tests. Vitamin A-containing gummies are unsuitable for pregnant or lactating women," he notes. He also warns that those with kidney or liver issues should be careful, as fat-soluble vitamins are metabolised in the liver....