New Delhi, Sept. 12 -- The Delhi High Court on Thursday protected the interests of actor Aishwarya Rai Bachchan by restraining entities from commercially exploiting her name, image and voice without consent, concluding that unauthorised use of a celebrity's identity not only causes commercial harm but also infringes upon their right to live with dignity. A bench of justice Tejas Karia delivered the order in a petition filed by the actor seeking protection of her name, image, voice and other distinctive personality attributes. In her suit, Bachchan said that various people were infringing her publicity and personality rights by using her name, voice and video for illegal commercial purposes, morphing her image using artificial intelligence and other technology on video clips, including those of a pornographic nature. In his 16-page order, the judge directed several entities to remove within 72 hours the URLs infringing on the actor's personality rights, noting that unauthorised use of her persona could mislead the public and create a false impression of her endorsement. These URLs included aishwaryaworld.com and apkpure.com. Other entities that were named were websites selling products such as coffee mugs, t-shirts, posters, etc., either through their own platforms or through various e-commerce platforms utilising Aishwarya's name and image. A Thiruvananthapuram- and Mumbai-based organisation using Aishwarya's name and image to promote its business was also named, along with Janitor AI- a chatbot engaged in the impersonation of the actor. "When the identity of a famous personality is used without their consent or authorisation, it may not only lead to commercial detriment to the concerned individual but also impact their right to live with dignity," the court maintained....