India, Sept. 12 -- Haryana State Narcotics Control Bureau's (HSNCB) latest Instagram reel urging citizens to report drug-related crimes has surpassed over 1 crore views, according to the HSNCB chief OP Singh. The now viral campaign video that primarily engaged young adults aged 18-34 years and encouraged public role in combating narcotics trafficking throughout the state was prompted by a gap in actionable information received through the national helpline 1933. "There was a concerning gap in actionable information received through the national helpline 1933. Till August 2025, we received 313 calls from Haryana, yet only three led to arrests. That's a very low conversion rate," OP Singh, DGP and head of HSNCB said. "The viral video's record engagement reinforces that social media is a powerful tool for mobilising awareness and encouraging meaningful citizen participation."...