Hansal praises Aamir's decision to release Sitaare Zameen Par on YouTube
India, Aug. 2 -- Aamir Khan surprised fans by announcing that his latest film, Sitaare Zameen Par - the spiritual sequel to the 2007 hit Taare Zameen Par - will skip OTT and release on YouTube. The film premiered on August 1, six weeks after its theatrical debut, and is available to stream for Rs.100.
Filmmaker Hansal Mehta tweeted in support of Aamir's decision, calling it a move that "deserves applause, not criticism."
His note began, "Aamir Khan releasing Sitaare Zameen Par on YouTube as a pay per view title after its theatrical run is not a threat to anyone. It's a smart, forward looking move that deserves applause, not knee jerk criticism."
Hansal criticised the current film ecosystem, saying it favours big blockbusters and rigid theatrical windows, which sidelines many thoughtful films.
He praised Aamir's decision as a step toward distribution reform, advocating for flexible theatrical releases and accessible OTT platforms. The 57-year-old also called for support of such experiments, saying they could help diverse films reach audiences on their own terms.
Aamir previously announced plans to release all films from his production banner on YouTube, including Lagaan (2001), Taare Zameen Par (2007), and Peepli Live (2010).htc...
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