India, Sept. 2 -- National Nutrition Week, observed in the first week of September, reminds us to reflect on the impact of our dietary habits on our health. Balanced nutrition comprises a mix of macronutrients and micronutrients to maintain health, energy, and overall well-being. However, Indian diets lean heavily on carbohydrates and fats, with protein often neglected. The Indian Market Research Bureau's 2017 survey showed that 73% urban rich Indians are deficient in protein while above 90% Indians are unaware of their daily protein needs. Superfood milk is an excellent source of best quality protein, fats, carbohydrates, vitamins and minerals. Amul, the country's largest food brand is leading the way in eliminating India's protein deficiency. The brand has introduced concentrated protein from 3% in raw milk to 8-80% in a wide range of products such as buttermilk, lassi, shakes, dahi, kulfi, WPC, and paneer. This range naturally fits into the Indian diet, removing the initial resistance of consuming "alien-tasting" products. The focus on a high protein to calorie ratio with minimal or no carbohydrates and fats ensures that people get protein without adding to their calorie intake. Additionally, the value for money with pricing and easy accessibility through Amul's D2C site shop.amul.com has won over 2 million customers. This craze for the protein range is proof of the trust people have placed in the goodness of the brand's products. In 2025, protein nutrition should no longer be a concern with Amul leading the charge to improve nutrition and health across the country.htc...