India, Feb. 9 -- It's that week again which spells narratives of mush, blush and funds flush. It's that season again where there are special days popping off the calendar, like lip smackin' Lays or crunchy Kurkure flying off an overstuffed and overdressed shelf. Special days driven by marketed mush to gift-wrapped synthetic sentimentality and gilt-edged consumerist rush -- Rose Day to Propose Day, Promise DaytoKissDay....