'I've seenmy films discarded by exhibitors my whole career'
India, Nov. 17 -- Anurag Kashyap's directorial Nishaanchi, starring Aishvary Thackeray, Vedica Pinto, and Monika Panwar, released in theatres in September. The result was not impressive, with low box office collections. It had ended on a cliffhanger, promising a second instalment. Now, two months later, Nishaanchi 2 has quietly been dropped on a streaming platform.
We reach out to Anurag about this decision, and he says, "It was my suggestion, and our collective decision between producers and us."
The filmmaker attributes it to the underwhelming support from viewers. "Had the audience turned up for part 1, there is no way the second part would not have been released in cinemas. And since most of the reaction was that the film felt incomplete, it was decided to let them have the complete experience."
A story about twin brothers and how they end up taking different paths in life, the direct-to-OTT release of the second film got zero promotions. Anurag explains, "No marketing could be done because of the theatre-OTT rule. theatres don't allow even promoting the film or dropping it anywhere for eight weeks, and OTT has to do their part of the deal. That's another thing that theatres themselves don't adhere to. They will cancel shows and throw the film out if it doesn't open, not allowing the word of mouth to build up. That's how they treat non-tent-pole films. It's pretty one-sided, and I've seen my films being discarded my whole career by exhibitors themselves. We were lucky that we had a studio, which has a streaming platform as well, producing and backing our film."...
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