India, Aug. 19 -- Jenna Ortega's Wednesday Addams look is driving beauty's biggest shift of the moment. Her smudged black eyeliner, subtly hollowed cheeks and muted lips have spilled over from Netflix screens to Instagram feeds, becoming the blueprint for tired girl makeup. One Reel by an Instagram user @solwlyy breaking down the look step by step has already crossed a million views. Instead of concealing fatigue, the tired girl aesthetic embraces the lived-in textures, soft shadows and the natural flush that follows a long day. "Tired girl makeup is not about covering how you feel. It's about wearing it beautifully. The smudges and muted shades make you look effortless, as if you've turned the day's wear into a statement," explains beauty influencer Shruti Bakshi. The look is fast emerging as the antithesis of the Clean Girl era, where bronzed tones, glossy lips and poreless skin ruled the timeline. Here, the appeal lies in more authentic strokes: blurred lids, minimal mascara, muted lips and flushed cheeks. Julia Garner favoured blurred lids with barely-there mascara, while Diana Penty paired brown eyeshadow with a deep lips, writing: "Wednesday Addams calling." The mood is also spilling onto red carpets and runways, signalling a shift in how beauty defines polish and glamour. Where Clean Girl was about aspiration, Tired Girl is about being tired, honest, but still stylish....