India, Aug. 11 -- A price tag of $48 (almost Rs.5,000) seems like a pretty good deal, a steal even, if what's being promised is a new face wrapped in globally renowned luxury packaging. Best case scenario, you wake up to a razor-sharp jawline and a 'naturally' lifted reflection; worst case, at least the double chin is gone. The 81% polyamide-19% elastane wonder bra for your face, SKIMS' Seamless Sculpt Face Wrap, boasts a support level tagged "strong" for "targeted compression for shaping and sculpting." With Velcro closures at the top of the head and neck, the product is being marketed as a "must-have face wrap boast(ing) our signature sculpting fabric and featuring collagen yarns for ultra-soft jaw support." Not to say whether it's 'right' or 'wrong' to indulge in this beauty routine, but if you're on the waitlist for the SKIMS wrap (or any copycat), there's fine print to consider. Dr Mandeep Singh, cosmetic and plastic surgery consultant at Paras Health, Gurugram, says, "Chinstraps or facial compression wraps can create a temporary lifted or contoured look by reducing puffiness and compressing soft tissues around the jawline and cheeks. When used consistently, they may help the face appear slimmer, especially right after use." But he warns, "They don't break down fat, build muscle, or tighten skin long-term. Think of them like face shapewear, helpful for a quick fix or pre-event glow, but not a replacement for professional treatments." "Stick to using it for 15 to 30 minutes, ideally 3 to 4 times a week," says Dr Singh. "Always clean the wrap after each use. Apply it over freshly cleansed and moisturised skin or serum for better comfort." He adds, "Keep expectations realistic - it's a beauty enhancer, not a permanent fix." Dr Deepali Bhardwaj, senior consultant, dermatology at Max Hospital, Saket, says, "Regular usage will tone skin and support lymphatic drainage. But facial yoga is more effective. If you haven't yet aged in the jowls, you can wear a chinstrap twice or thrice a week, max." Dr RR Dutta, HOD of internal medicine at Paras Health, warns, "Some users may feel tingling or numbness due to nerve compression." People with TMJ disorders, migraines, or skin infections should skip it. Dr Bhardwaj concludes, "It's best for those in their early 40s or mid-30s. If you start later, it likely won't work."...