India, June 23 -- This year started on a good note for theatres with many films beelining for releases. While some managed to enjoy a theatrical run, the second wave of Covid-19 again put an unfortunate pause for others. According to the recent Ormax Cinematix Sentiment Track, Indian audience's sentiment towards returning to cinemas in the near future continues to get more conservative. So what does it mean for cinemas?

While noting that the hesitation among people to visit any place of public gathering with strangers, and not just theatres, is a genuine concern, Siddharth Anand Kumar, vice president - Films and Events at Saregama India Ltd, adds, "If you go through the study, you'd notice that people who have visited theatres since the 20...