India, June 9 -- Once confined to screens, cinematic storytelling has now spilled over into our plates and glasses. Across India and beyond, restaurants and cafes are embracing the trend of OTT-inspired dining - crafting immersive menus that blur the lines between food and film. Whether it's a glitter-dusted mocktail echoing Disney's Encanto (2021 )or a tasting menu that channels the spirit of Zindagi Na Milegi Dobara (2011), this isn't just about themed meals - it's about eating emotions, tasting plotlines and sipping cinematic nostalgia. The phenomenon gained traction earlier this year when Netflix launched Netflix Bites at the MGM Grand in Las Vegas (USA). On the menu? Squid Game-style snacks and Bridgerton-inspired brunches. It wasn't long before restaurants around the world followed suit. Viewers didn't just want to binge-watch anymore but also binge-eat their favourite shows. As Josh Simon, Vice President of Consumer Products at Netflix, puts it: "Fans don't just want merch anymore. They want experiences." This genre of dining goes beyond clever names. A dish isn't just tasty - it's dramatic, poetic, even bittersweet. Menus read like screenplays; a salad might serve as the emotional reset of Act Two. The goal? To evoke the narrative through taste. At EnCanto, a Gurugram cafe named after the 2021 Disney film, food becomes pure sensory magic. "OTT shows are no longer something we just binge," says director Tusheeta Khanna, adding, "They're part of our emotional vocabulary." Their star drink, the Casita Cooler - a shimmering mocktail of coconut water, pineapple, and passionfruit - is designed to feel like stepping inside the film's enchanted house of the same name. In Bengaluru, ParTTwo channels the essence of Endless Summer (1966), a surf documentary that celebrates eternal sunshine and travel. Chef Karan Upmanyu crafts dishes like the Wai-Wai Salad, a grown-up spin on the beloved Nepali snack. With cold shrimp, pomelo, crispy noodles, and cabbage, it captures both nostalgia and freshness. "Summer is about joy, boldness, and friendships," he says. "That's what we've tried to plate." Seasonal ingredients like mango and pumpkin get unexpected, playful treatments - culinary nods to carefree memories and sun-drenched wanderlust....