India, Oct. 15 -- The Festival of Gifts initiative by the HT Group is both thoughtful and impactful. Earlier, such reader-centric initiatives were more frequent, but over time, many media houses moved away from them. It is commendable to see HT reviving this concept, which will certainly reignite engagement and interest among readers. In an era where readership patterns are evolving and younger audiences are increasingly active on digital platforms, maintaining a balance between print and digital is essential. HT has achieved this balance seamlessly, ensuring that every audience segment remains meaningfully connected. Bavita Yadav, Director, Aureole Advertising...