India, June 26 -- M ove over 10-step routines - the clean beauty movement is all about glow with zero guesswork. And who's stealing the spotlight? The humble jar of honey. Not new, not niche - just a timeless kitchen-to-vanity essential now having its social media moment. From lip masks to sleeping packs, DIY scrubs to scalp soothers, honey's oozing into every corner of beauty land. The hashtag #honeyskincare has over 26.7k posts and counting, leading to several global brands bringing out products with honey as their star ingredient. Today's beauty ethos leans on trust, simplicity and clarity. In a landscape increasingly dominated by fewer steps and fewer ingredients, honey is the kind of quietly effective multi-tasker that feels both familiar and forward-thinking. A 2024 Gitnux report backs it up: 60% of global users prefer skincare made with ingredients they recognise. Nearly half are more likely to buy products with organic or easy-to-understand ingredients. In Ayurveda, honey is classified as a Yogavahi a catalyst that enhances the potency of other ingredients it's paired with. It's been used in healing ointments, hair elixirs and skin balms for centuries. In Ancient Egypt, Cleopatra is said to have bathed in honey and milk. In Korean beauty, fermented honey is valued for its skin-repairing enzymes. And today, this centuries-old ingredient is being re-contextualised, not as exotic, but as essential courtesy celebs including Beyonce, Meghan Markle, Janhvi Kapoor and more. Dr Deepali Bhardwaj, dermatologist shares:...