India, Oct. 29 -- Be it movies, ad films or public service campaigns, he has always struck a chord with people. Probably that's why actor Amitabh Bachchan is India's most trusted and respected brand, according to Indian Institute of Human Brands' (IIHB) new TIARA (Trust, Identify, Attractive, Respect and Appeal) report that works on the idea of 'celebrities as human brands'. "When it comes to professionalism, integrity, timelessness and the kind of experience Amitabh Bachchan has had, no one else comes close," says film trade expert, Taran Adarsh. The survey had a sample size of 60,000 respondents across 23 cities....