'Social media basically runs the music industry now'
India, April 10 -- Continued from page 1
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eflecting on how his sound has evolved since his early YouTube days, when he uploaded cover songs before releasing his debut single in 2013, HRVY says the change has come with age and experience.
"Back then, I didn't have much of a clear direction or sound. Also, I didn't really have much to talk or write about, as at 14-18 years, I hadn't experienced enough of life to release anything that really meant something to me personally," he shares, adding, "Now it's way more intentional, but with a little more edge and a lot more honesty. Social media gave me a platform early on that I didn't really understand how to use. But now that I'm older, I know what I stand for."
He also acknowledges the growing role of digital platforms in shaping music careers today: "Social media basically runs the music industry now. It's the biggest way for a song or project to gain attention, so now more than ever, it's important for every artiste to use."
Ask about dealing with online negativity, and HRVY admits he's learned to tune it out. "When I first started, I used to get into a lot of arguments in my comment sections, but I realised that it wasn't worth my time or energy. I like to reply to some hate DMs now and then for fun, but I really just ignore it all," he shares.
Speaking about his work, one of his most popular collaborations was with South Korean boy band NCT Dream. Recalling the experience, he says, "I remember sitting in hair and makeup at like 5am, half asleep, speaking to some of the boys, talking about our favourite artistes and them teaching me Korean words. We shot a music video over two days, and it was one of the craziest shoots I've ever done."...
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