India, Feb. 13 -- In the heart of India's automotive landscape, a seismic shift is underway, powered by the relentless march of technology. Electrification, the driving force behind this transformation, is not only reshaping product development and supply chains but also catalysing a front-end revolution. As vehicles evolve into sophisticated hubs of digital intelligence, automotive Original Equipment Manufacturers (OEMs) are reimagining their retail strategies to embrace a digital-first approach.

For decades, the auto sector's go-to-market model relied heavily on traditional brick-and-mortar dealerships. However, in response to the changing consumer landscape and the ascendancy of digitally-savvy customers, OEMs are pivoting towards dig...