India, Jan. 4 -- Its maiden offering near production, ads with popular actor Vicky Kaushal and Flipkart as its booking platform, all seemed to go as planned for Ahmedabad-based EV start-up Matter and the Aera electric motorcycle. However, the revised FAME II subsidy threw a wrench in plans and the company has been keeping a low profile since. Nearly a year later, Matter is gearing up to begin deliveries in March 2024 and says it is fully committed to delivering the initial 40,000 pre-bookings.

Speaking exclusively to HT Auto, Mohal Lalbhai, CEO and co-founder - Matter, said that the start-up is roaring to bring the Aera to the masses and is ready to deliver its maiden offering. "It's a promise we've made and we will be delivering the sam...