India, April 6 -- Ather Energy has pulled the wraps off the new Rizta family electric scooter, the brand's second all-new offering after the 450 Series. The new Ather Rizta is priced from Rs.1.10 lakh (introductory, ex-showroom, Bengaluru), and brings the EV maker to the mass market family scooter segment, which commands a hefty 80 per cent market share. Bookings for the Rizta begin from Rs.999, while deliveries are set to commence from July onwards.

The new Ather Rizta builds on the learnings from the 450 Series. That said, the e-scooter is based on a new platform and is more rounded in design and appeal, aimed to cater to a wider customer base. The styling is more conservative with softer lines, rounded panels, a mono-LED headlamp, and...