India, Aug. 2 -- The century-old journey of advertising in India is rich with stories - stories that include change-inducing narratives, nuggets of nostalgia and simple advocacy. From print to billboards to television commercials, advertisements have covered every spectrum, becoming an indispensable catalyst for a changing India. As adman Prasoon Joshi says, "A memorable ad is respectful to the consumer, sensitive to social change, and in sync with human good."

Join us on a nostalgic journey as we chronicle the ads that became memorable, one way or another.

Making WavesLiril girl

When a young woman in a bikini made a splash on TV screens in 1974, viewers were captivated. The Liril girl, who cavorted under a cascading waterfall, became ...