India, July 16 -- When Bibi Fatima, 28, an artisan, began making hand braided Moonj grass bangles and bracelets at her home in Mahewa village in Uttar Pradesh's Prayagraj late last year, she was not sure whether she will find any takers. A tech-savvy person, Fatima tried marketing her products on Facebook and Instagram. The strategy worked. She has over the last eight months began getting orders for her products from as far as Andhra Pradesh, Maharashtra, and Gujarat.

Fatima said she initially mainly catered to local markets and now she is even getting bulk orders from far off places. "I am now trying to complete the formalities related to GST (Goods and Services Tax) etc so that I can supply these products to different states," said Fat...