New Delhi, Nov. 22 -- The Supreme Court on Tuesday reprimanded yoga instructor Ramdev and his firm Patanjali Ayurved Limited over misleading advertisements making unverified claims to cure all kinds of diseases, and for making disparaging remarks against modern medicine while discrediting proponents of allopathy.

A division bench headed by justice Ahsanuddin Amanullah also asked the Centre to come out with a comprehensive mechanism to stop such misleading advertisements. "This is blatant infraction of law what you (Patanjali) are doing. We will take it very seriously if you keep doing this and even impose cost to the extent of Rs.1 crore on every product," the bench, also comprising justice PK Mishra, said.

The reprimand against the yoga ...