NEWDELHI, April 21 -- As the Bharatiya Janata Party (BJP) prepares for the remaining five phases of the general election, its ideological parent Rashtriya Swayamsevak Sangh (RSS) has asked candidates to focus on local concerns, as issues like the Balakot air strikes and the overall popularity of the government have "limited traction on the ground", according to people aware of developments.

The Sangh has also asked the party and its candidates to "infuse more energy into campaigns and rallies", they said on condition of anonymity.

With its experiment of motivating people to come out and vote - informally known as "third party campaign" - not having worked too well, the RSS has stepped up efforts to garner support for the BJP.

According t...